David Israelson, writing for Canada’s The Globe and Mail:
“Our place was open from 7 a.m. to 3 p.m. every day. One day, by accident, we left our tablet menu open for orders online for 24 hours, while we were closed, and when I came in the next morning, we had 40 missed orders. That’s when a light went on in my head, that delivery is a big thing,” he explains.
Indeed, delivery became such a big thing for Mr. Kottas that he pivoted his entire business. Bite Me Grill has bit the dust, but its successors are doing well
Full article here: Ghost kitchen, real meal. The new virtual restaurant industry
I love stories like this.